INCU started in 2002 by twin brothers, Brian and Vincent Wu. INCU stands for Inclusivity, Nurture & empower, Customer experience and Understanding & empathy.
They have retail partnerships with French label A.P.C, and NYC based labels, Saturday's NYC and rag & bone. They have 5 stores nationally and an online store.
INCU hires people that can embody their core values of Inclusivity, Nurture and empower, Customer experience and Understanding and empathy (Which just happen to be an acrostic poem for INCU).