yd. started off in the back streets of Redfern, Sydney by Todd Trenear and Stephen Lebowitz. They saw the opportunity to convert the brand into a retail/wholesale business and started yd. Pty Limited in 2001. It now has a growing national and international presence in tthe young men's fashion scene.
yd. proudly supports the Polished Man campaign that supports trauma recovery and trauma prevention for children who have been abused or at risk of violence.